In just a few years, social media has evolved from a way to keep in touch with friends and family who live out of state to one of the most important aspects of digital marketing. And if you’re not taking advantage of social media, you could be missing out on sales, customers, and valuable interactions.
By creating a social media page and updating it regularly, you could:
Speak Directly with Customers
Perhaps the best thing social media platforms allow businesses to do is speak with customers — no waiting tones or comment cards necessary. Starting an honest, two-way conversation with your customers is the best way to learn what they love about your brand and areas you could improve upon.
Social media also gives you the opportunity to turn an unhappy customer into a happy one in a matter of seconds. By reaching out to negative reviewers, you’ve already proved that you’re a company that listens and cares about what your clients are saying. To really make that customer smile, offer them something like money back or a discount on their next purchase or service.
Improve Brand Awareness
In many ways, social media has become synonymous with search engines. If someone knows the service they’re looking for, but not an exact company, they’ll head to social media searching for businesses in their area. They’ll also likely ask for recommendations from friends and family. If you’re not on social media, you could be missing out on an inexpensive (sometimes even free) way of putting your brand name in front of potential customers.
Build Brand Loyalty
Building a loyal customer base is the goal of almost every business. While you can certainly introduce new products and services on your social media channels, a great social media page does more than just advertise things for sale. Instead, use your page to connect with customers, ask for suggestions, highlight employees who go above and beyond, and share inspiring customer stories.
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