Last year proved to be a record-breaking year for Camp Bow Wow, and we couldn’t thank our customers, Camp owners, and employees enough for that!
2018 Highlights
Our Fourth Consecutive Year as #1 in Pet Business Franchises
Since 2016, Camp Bow Wow has ranked #1 on Entrepreneur’s Franchise 500 list in the Pet Services category. In 2018, we ranked #193 among all franchises for our outstanding performance in unit growth, financial strength and stability, and brand power.
Camp Growth
To say that 2018 was a year of growth for us would be an understatement! Last year:
- We opened 20 new locations and closed the year with a grand total of 165 Camps.
- Annual Camp owner discretionary income increased to $165,694 and the top 25% average increased to $268,1954;
- Annual gross revenue per Camp reached $878,850 on average, with $1,291,047 on average for the top 25% Camps and $2,248,724 as the system high;
- Camp Bow Wow welcomed over 270,000 four-legged customers in 2018, a 9% increase in total customer count.
"At the core of Camp Bow Wow's significant growth in 2018 is the strong partnership between our corporate support team and franchise owners that allows us to reach new milestones together," said Camp Bow Wow President, Cail Morrison.
The Launch of Data Dawg 2.0
Data Dawg 2.0 is a responsive platform, designed to ease day-to-day business management for franchise owners. "Data Dawg 2.0 is uniquely tailored to Camp Bow Wow's business strategy and franchise owner needs, which is what makes it so powerful," said Steve Ricard, Vice President of Technology at Camp Bow Wow. "By building our software through Google's leading-edge angular framework, everything is new from the ground up and ensures the software can keep up with the company's growth for many years to come."
The #GiveAFetch Campaign
A further testament to the brand’s achievements, Camp Bow Wow received the Gold Stevie® Award in “Marketing Campaign of the Year” for the company’s dynamic #GiveAFetch campaign. In an effort to promote responsible pet parenting and celebrate the amazing things pet parents do for their pooches every day, we were thrilled to bring back our #GiveAFetch campaign for the second year. And not only did we celebrate dog owners and their furry friends this year, but we donated $40,000 to rescues and shelters across the country in the process!
Looking Forward to 2019
2018 was an incredible year for Camp Bow Wow and that success has only fueled our desire to exceed expectations in 2019. Just a few months into the new year and we’re on track to meet our projected goal of reaching 20 new Camps in 2019, with four new Camps already opened this year.
1Figure represents the aggregate increase in annual gross revenue for the 165 locations that were open and operating for any length of time during the 12-month period ending December 31, 2018 when compared to the aggregate annual gross revenue for the locations that were open and operating for any length of time during the 12-month period ending December 31, 2017. The financial performance representation contained in Item 19 of our 2018 Franchise Disclosure Document also includes: (1) annual unit-level gross revenue; and (2) select expenses for expense reporting franchises.
2Figure represents the aggregate gross revenue for all locations that were open and operating for any length of time in 2018, including those owned by the Franchisor.
3Figure represents the average for the 133 expense-reporting franchises that were open and operating for more than 12 months as of December 31, 2018. Of all 133 expense-reporting franchises, 60 (45%) exceeded the average.
4Figure represents the average for the top 25% of all expense-reporting franchises that were open and operating for more than 12 months as of December 31, 2018. Of the 33 franchises representing the top 25%, 15 (45%) exceeded the average.
5Figures represents averages for all 133 expense-reporting franchises that were open and operating for more than 12 months as of December 31, 2018. 61 franchises (46%) exceeded the average.
6Figure represents the average for the 34 franchises that were in the top 25% of expense-reporting franchises open and operating for more than 12 months as of December 31, 2018. Of the 34 franchises, 8 (24%) exceeded the average.
7Figure represents the highest 2018 annual unit-level revenue reported by the 133 expense-reporting franchises open and operating more than 12 months as of December 31, 2018.
You can read the full press release on Cision PR Newswire.
The pet care industry is growing faster each year, and Camp Bow Wow is right there with it! With pet parents spending more than $70 billion dollars annually on their pets nationwide, the future is bright for current and prospective franchise owners.
If you’re interested in learning more about what it takes to join the Camp Bow Wow Pack and invest in a bright future and doggone good time, dial 877-700-2275 or request your free executive summary here.