Why Franchisees Shouldn’t be Afraid of Change
Change can be scary — there’s no denying that. But don’t be too quick to assume that scary means bad. Going into business for yourself was probably a bit scary at first, but you made that choice and it’s probably paying off pretty handsomely by now.
Especially for more established Camps, it can be easy to get comfortable where you are and to just “go with the flow” day in and day out. But is that really always what’s best for your Camp? While the answer may sometimes be yes, it might also be no.
Why Camps Need to Adapt and Change
Whether major or minor, all businesses need to change with the times. From updated technology to expanding your location, changes can greatly impact your customers’ experience and your bottom line.
Just a few years ago, we made the decision to install HD video cameras in most of our Camps. Now, pet parents can feel comfortable knowing for certain that their furry friends are safe and being well cared for!
Take a look at Camp Bow Wow of Hudsonville, Michigan. They recently decided to relocate and expand their location and have already seen a 30 percent increase in foot traffic in just one month!
Clear Signs It’s Time for a Change
Accepting you’ll need to, one day, change an aspect of your business is the easy part. The hard part is knowing when it’s the right time for an upgrade.
You want to make your business the best version of itself.
Like we mentioned before, adding HD cameras to all of our play areas wasn’t exactly a necessity, but we knew it would make pet parents happier and more excited about their overall Camp Bow Wow experience, so the decision was a no-brainer!
The market is changing.
Nearly everything about the pet care industry has changed over the years — for the good. Pet parents are spending more money on their pups, more than 83 million dogs live as domesticated pets, and more owners than ever think of their dogs as family members rather than just pets.
You’ve stopped growing.
If your sales, new customer acquisition rate, and profits have been the same for years, it’s time to ask yourself, “What can I do to improve my business and sales?” The answer could be something simple, like hiring more staff or something major, like an addition to your store or second location.