How America’s Dog Obsession Makes Our Business Sustainable For The Long Haul
As doggie day care services grow more popular, Camp Bow Wow pet franchise wins
When Boston Globe reporter Jeff Harder found himself consulting his wife about what kind of birthday cake they should get for Biff the dog, it set off a big “uh-oh” and sent him in search of an answer to the question: Do Americans spoil their dogs too much?
The reality is, we are a nation of dog-lovers, and the evidence overwhelmingly suggests this is a new cultural norm and not a passing fad. This underlines a very important point to Camp Bow Wow investors: There’s never been a better time to own a pet franchise. Poll after poll and study after study reflect the changing mores and attitudes we have about how to care for dogs and what’s best for them.
“People love their pets; they’re part of the family,” says Becky Simcoe, who along with her husband, Tim, opened a new Camp in the upscale Balmoral section of Memphis in 2015.
Like all our franchise owners, they’re dog fanatics themselves — the Simcoes and their 13-year-old daughter, Madelyn, each embrace a dog in the photo on their 2015 Christmas card, because German Shepherds Sherlock and Watson and Cavalier King Charles Spaniel Gracie are an important part of the family.
In their first month of business, instead of interviewing the 80 prospective four-legged Campers they were aiming for, the busy new Camp interviewed 200 dogs. “Camp Bow Wow cares about their pets and the health and happiness of their fur babies, and it shows in everything we do. That’s why people trust us,” she says.
Making life better for dogs and pet parents
Camp Bow Wow is perfectly positioned to profit from the tightening relationship between people and dogs. We disrupted the outdated kennel business model, which traditionally keeps dogs crated most of the day and allows them very little socializing. Pet parents disliked leaving their dogs cooped up all day. They knew their dogs didn’t like it, which made them feel guilty. Camp Bow Wow is completely different. Camp Bow Wow’s boarders and Day Campers mix it up in our indoor-outdoor play yards that are supervised by highly trained Counselors. By the time dogs head home or move into their comfy cabins, they are tuckered out.
Alice Hoover brings her rescue dog, Shane, an Australian Shepherd mix, to the Simcoes’ Memphis Camp about three times a week. She and her husband adore Shane, but he’s a little too much dog for them to handle.
Invest in Camp Bow Wow pet franchise
Camp Bow Wow is the largest pet services supplier in the country, with over 100 pet franchises across the U.S. and Canada and dozens more in development. We’re looking for savvy, passionate investors who love an innovative business model as much as they love dogs.