From demographics to attitudes, the pet care industry is constantly changing. And as with any business, the best way to give your customers an unforgettable experience is to keep up with the latest trends while maintaining your tried and true core values.
With only a few weeks of 2019 behind us, these are our predictions for the most popular pet trends of the New Year.
Technology
Don’t let the wood entryway and dog cabins fool you — we’re a business that was built on high-tech ideas! In late 2018, we proudly introduced Data Dawg 2.0 — proprietary, industry-leading software. Data Dawg 2.0 is a responsive platform, designed to ease day-to-day business management for franchise owners. We also have live web cams throughout our facility so you can virtually check on your pooch any time!
A Focus on Mental Health
Just like our two-legged customers, our furry friends can experience a wide range of emotions. Today, we realize that just because a dog physically can be left at home during the day, that doesn’t mean they should. Not only can dogs get separation anxiety while you’re away at work, but they can even become depressed.
Camp help to improve a dog’s mental health by:
- Providing regular exercise to maintain a healthy weight.
- Relieving boredom, separation anxiety, and destructive behavior at home.
- Improving socialization with dogs and people.
- Increasing overall happiness.
Specialty Services
With 44% of millennials thinking of their dogs as “starter children,” it’s clear that dogs are so much more than a pet living in your house — they’re a part of the family! This means that customers want more for their pups, like high-quality boarding facilities and structured day care.
Camp Bow Wow customers also have the choice of a regular cabin or luxury suite for their pooches, in addition to a number of other customizable food, training, and grooming options while staying at our dog hotel.
Industry Growth
Not only is the pet care industry not slowing down, but it’s speeding up! With pet owners treating their pups more like children than pets, people are spending more money than ever on their pet’s food, care, and happiness.
According to the American Pet Products Association, pet owners spent 66.7 billion on their furry friends in 2016. In 2017, that number jumped to nearly 70 billion. Though we’re only a few weeks into the New Year, projections for 2019 show that number is only expected to climb once again!
If you’re interested in learning more about what it takes to join the Camp Bow Wow Pack and invest in a bright future and doggone good time, dial (870) 600-2713 or request your free executive summary here!