What Makes The Camp Bow Wow Business Tick?
Camp Bow Wow is first and foremost a place Where a Dog Can Be a Dog.® Founder and Top Dog Heidi Ganahl knew that pet owners like herself were in need of a safe space to bring their dogs to learn, play and be loved. So in 2000, she set out to create what is known today as the largest pet care franchise in the United States — just a short 16 years later.
Behind every successful business, is a strong purpose.
We have only one golden rule here at Camp Bow Wow, and that is that each and every person involved in making our franchise system of 130+ Camps a success must love dogs! Sure there’s always a bottom line, but at the end of the day we do what we do for the dogs and dog lovers of the world. It’s that loving and caring foundation that has driven Camp Bow Wow down the road to success.
The pet care industry is booming, and our franchise owners are capitalizing.
Studies have shown that more and more people are treating their dogs the same way treat their children. For this reason, they’re more concerned with the quality of pet care than ever before, and want to take their pets to the most trusted name they know… cue Camp Bow Wow!
Statistics show that about 44% of American households have dogs, and that pet ownerships trends are still on the rise. According to IBSWorld, pet owners spent a total of $60 billion dollars in 2015. That just goes to show that pet parents are willing to seek out and pay for the best dog training and doggy day care facilities, where they know their pet will be treated like a member of the family. For that reason, our franchise owners have seen tremendous success and growth year-after-year.
Need more proof? The numbers don’t lie!
For Camps open more than 36 months, our top 25% highest earning franchises generated an average of $1,075,667 in annual gross revenue, and the average for all locations was $756,551.* The average annual owner’s discretionary income was $212,527 for the top 25%, and $137,249 for all Camps open more than 36 months.**
Are you an entrepreneur with a love for dogs and an interest in being part of a low-risk, high-growth industry, with high rates of repeat customers? Reach out at (870) 600-2713 for more information or request a free executive summary online.
*Figures represent averages for the 97 revenue-reporting franchises open and operating for more than 36 months during the 12-month period ending on December 31, 2015. Of all 97 franchises, 48 (49%) exceeded the average of $756,551. Of the 27 Franchises representing the top 25%, 11 (41%) exceeded the average of $1,075,667. Of the 27 Franchises representing the bottom 25%, 16 (59%) exceeded the average of $437,405. The financial performance representation contained in Item 19 of our 2016 Franchise Disclosure Document also includes: (1) annual average gross ticket, (2) selected expenses for expense-reporting franchises; and (3) system-wide gross revenue.
**Figures represent averages for the 97 revenue-reporting franchises open and operating for more than 36 months during the 12-month period ending December 31, 2015. Of all 97 franchises, 55 (57%) exceeded the average of $137,249. Of the 27 franchises representing the top 25%, 14 (52%) exceeded the average of $212,527. Of the 27 franchises representing the bottom 25%, 15 (59%) exceeded the average of $46,274. The financial performance representation contained in Item 19 of our 2016 Franchise Disclosure Document also includes: (1) annual unit-level gross revenue, (2) annual average gross ticket, and (3) system-wide gross revenue.