You may have heard that Camp Bow Wow has been hard at work with our #GiveAFetch campaign, urging pet parents nationwide to celebrate all the special moments they’ve shared with their dogs. Our overarching goal was to show folks how committed we are to making a difference in the lives of dogs everywhere by making corporate social responsibility a priority across the nation.
We kept that promise to the tune of a $50,000 donation!
That’s right, to show we #GiveAFetch, we donated $50,000 to animal shelters and rescues across the country. As part of the dog-friendly kick-off events hosted in Atlanta, Cleveland, Denver, Dallas and Northern New Jersey, we debuted seven-foot tennis ball dispensers in each city, that held over 2,000 tennis balls. For every tennis ball dispensed, we donated $5 to a local shelter of the user’s choice. That way, our supporters would get a ball to #GiveAFetch… literally! Our hope is to touch the lives of as many pets and pet parents in need as possible — an effort we are committed to year-round as part of the Bow Wow Buddies Foundation, as well.
But wait, that’s not all!
Inside one of the giant tennis ball dispensers was a Golden Tennis Ball, which carried a free year of Camp as a grand prize, as well! In addition to making a generous donation, we also ran a contest on social media, inviting pet parents to post and share how they #GiveAFetch at home as well. The response was astounding! More than 6,000 posts from all over filled our newsfeed (and our hearts), but in the end, there was only one winner. This pup too received the ultimate Camp Bow Wow gift — a year of free Camp services!
Here’s what our Chief Barketer, Julie Turner, had to say regarding the success of the campaign:
“We are so proud of the way the entire #GiveAFetch campaign panned out and loved seeing how so many pet parents across the country celebrate their furry friends every day. It was important for us to not only encourage pet owners to go the extra mile for their dogs but to also raise money and awareness for local shelters and rescues – which we are proud to say, was accomplished.”
Through the #GiveAFetch program, Camp Bow Wow not only succeeded in encouraging responsible pet ownership while celebrating the special things we do for our dogs but also proved to be a leader of the Pack, inspiring pet lovers across the country.
To learn more about our available markets and what it means to be a part of the Camp Bow Wow Pack, fill out the form below to request your free executive summary. And don’t forget to read the full press release about our #GiveAFetch success on PR Newswire!