Camp Bow Wow Outpaces Industry Growth in First Half of 2016
Camp Bow Wow, which is ranked No.1 in the pet category on the Entrepreneur Franchise 500 list, outpaced the pet care industry in both revenue and franchise sales growth during the first half of 2016, according to the company. While the $60 billion pet care industry is expanding at a 5 percent annual rate, Camp Bow Wow is growing almost three times as fast, with 13 percent year-over-year growth. Additionally, the company increased its customer base by 25 percent in the first half of 2016. The $93 million brand continues to experience tremendous growth, with 135 locations nationwide and an additional 35 Camps in the pipeline, the company reported.
“Our team’s innovation, passion and dedication to both our franchise owners and customers has been the key to our continued success,” said Christina Russell, president of Broomfield, Colo.-based Camp Bow Wow. “We’re perpetually creating new opportunities for our franchise owners to maximize profits through multiple revenue streams, including day care, overnight boarding, expert pet training and grooming services, along with the necessary resources to facilitate healthy and steady growth.”
Camp Bow Wow underwent a significant rebrand at the end of 2015, which included a highly intuitive website redesign with improved navigation. The site’s new, fully responsive interface not only resulted in a 36 percent increase in users and 48 percent increase in mobile users, but it also earned Camp Bow Wow a Gold Stevie Award in the 2016 Website category.
Camp Bow Wow’s philanthropic efforts continue to expand as well. The company’s nonprofit, The Bow Wow Buddies Foundation, which provides medical grants to dogs in need, raised more than $50,000 in the first half of 2016 to treat dogs suffering from severe conditions such as intestinal blockages, heartworm disease, joint degenerations, broken limbs and more.